![]() When your staff wins, customers do too, and it all comes back to treating everyone like people first. We’ve talked about your employees more than twice as much as your customers, because they’re your required business element to get everything else right. But, putting people first - and even more narrowly, putting our people first - has a compounding impact on our success. We’re taught to always put the customer first and everything will follow. This is one of those strange, difficult places in running a business. Each positive experience has a ripple effect, moving through your entire business and hopefully turning a few customers into advocates along the way. Retention rates among the outside groups you depend on are solidified, making you worry less. It even helps those secondary customers (like vendors, suppliers, amazing apps you integrate with, etc.) want to partner with you and succeed alongside you. It helps your customers want to buy your products or use your services. When they need the same support again, you’re the natural call. You’re able to deliver a valuable and useful product or service, and customers enjoy interacting with your team. The wins here generate that all-important recurring revenue. When your team is engaged and happy, that moves right to your customers. The positive employee experience translates into a high-quality customer experience. When you create a company that uses its people and customers as its base, you have a strong foundation that naturally allows profits to build on top of it. Think of it like taking those marketing personas and building one out for each of the professionals you’d like to have around.īuild a people-centric culture starts with focusing on your customers. Taking the time to define them, their roles, and responsibilities can make the process easier. It helps your employees and ultimately your sales.Įmphasizing your people will help you develop a stronger community where people want to come in to work. So, to avoid all that, you’ve got to create a culture where people want to be. How you benefit from focusing on your people? It’s why people numb out, and you’ve got to avoid that. Think of it like getting a coupon in the mail saying your $200 cable package is now just $99 per month, but when you call, they say it’s for new subscribers only. It is a gut-punch to the people who are picking up the slack and ensuring your business still keeps going. shifts the focus of your HR to hiring someone new instead of retaining who is already here.puts a more significant burden on existing staff and managers.forces you to hire new, less productive people.damages the morale of other employees and makes it harder to keep them engaged.When staff is put on the back burner and get frustrated enough to leave, it: People leaving their jobs cost American companies an estimated $160 billion per year. We’re also seeing some of the highest numbers of people quitting voluntarily since the early 2000s tech boom. Positions are harder to fill, and job-seekers are more willing to negotiate up and ask for that bigger raise or benefits package. It’s one of those big-brain things that it’s easy to “know” but hard to “get.” So, we’ll start by putting this in terms that are a little easier to grasp. You already know that the most important people in your company all work there. And, perhaps most importantly to our thoughts, people stepping up and owning each of these processes to ensure that business is done smoothly. People who are buying it and using or implementing it. ![]() People who are running your organization and selling your offering. We all like to think we make the best products and services, but at the end of the day, it’s the people who make the difference. Those efforts are about building a people-centric culture, which is being used by everyone from the latest startups to American Express because you are always going to be defined by human customers. The faster you grasp that concept and the more central you make it to your operations, the better you’ll be able to serve your customer. We can’t frame this any other way: your business is people-centric. Every business needs to be people-centric.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |